TOYS

TOYS

As a child, David watched the movie Big and dreamed of getting paid to play with toys like Tom Hanks’ character. Flash forward 30+ years, and he’s had the chance to work on projects for several toy brands. It might not be as glamorous as playing the oversized piano at FAO Schwarz, but he definitely doesn’t take it for granted!

From interactive toy videos to branded social collaborations, David has directed and edited numerous campaigns that have generated buzz, increased click-through rates, and driven customers to stores. His projects provide consumers with unique and memorable ways to engage with brands and products, creating lasting impressions and enhancing brand loyalty.

Nickelodeon x Teenage Mutant Ninja Turtles (featuring Chris Paul)

To promote Nickelodeon's line of Teenage Mutant Ninja Turtles, we teamed up with Chris Paul and his son. In this slam-dunk campaign, Chris's son schools him on some new moves using the action figures for demonstrations, adding a fun and dynamic twist to the promotion. Cowabunga, dude!

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Labracadabra

The geniuses at GE are spreading their knowledge to a newer, smarter generation with Labracadabra. Learning has never been easier with Labracadabra's science experiment kits. David put on his lab coat and got messy capturing the excitement, surprise and joy Labracadabra brings home to kids (and their parents)!

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Camp x Walmart x Interactive Toy Videos

As a child, when a toy commercial came on TV, David would fantasize about reaching into the screen to play with it. Well, this innovation might be might be the next best thing! For Camp’s new ecommerce platform, we created a series of interactive videos so you can test out the toys before clicking “buy now”. The success of this campaign culminated in the creation of Walmart’s Wonder Lab, where we applied the same interactive technology to even more products (see gifs below for some of our favorites)!

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Toys R Us x Mattel x The Toy Box (featuring Ava)

Let's face it, going to work and doing chores is boring. Why not jazz things up? We teamed up with Toys R Us, Mattel, The Toy Box, and enlisted the perfect guide (Ava!) to help the mundane feel invigorating. When Ava helps her parents around the house, it's clear she approaches everyday tasks with "flawless" style. Of course that style isn't always super helpful, but we love her refreshing point of view! In the end, we learned that kids should just stick with what they know best...and that's toys!

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